The Number Story campaign, built on the ground breaking work of Dr. Nadine Burke Harris, the first Surgeon General of California, aims to raise awareness and provide resources around ACEs (Adverse Childhood Experiences) and toxic stress that change both how we function and how we feel. Prior to the launch of the Number Story initiative, Propper Daley was brought in to unify and amplify the campaign by leveraging culture change moments to break through the clutter of and get on the nation’s radar.