FREEAMERICA, John Legend’s nonprofit committed to ending mass incarceration, partnered up with Bank of America and New Profit to launch Unlocked Futures--an accelerator designed to support leaders whose lives have been impacted by incarceration. Our inaugural cohort, eight social entrepreneurs, are building mission-driven organizations generating new ideas, igniting innovation, and building greater impact.

The content series aimed to capture the remarkable journey and vision of each entrepreneur. With a goal to create exponential reach and pierce the public consciousness, FREEAMERICA crafted a multi-platform digital distribution strategy with amplification from John Legend and support from Bank of America and New Profit. We strategically targeted the business community and wider public by securing media coverage from Fast Company, MicDispatch, Vice, CBS, CNBC, Fox, Forbes, Washington Business Journal, amongst others.

For the entire content series, we had:

• 845.7K video views

• 3.1M impressions.